She proved to be a ratings hit after stepping in for close friend Ant McPartlin during last year’s I’m A Celebrity… Get Me Out Of Here.
And Holly Willoughby, it’s now been reported, earned a huge £500,000 for her presenting duties on the ITV show in 2018.
Holly flew to Australia to host I’m A Celeb with Declan Donnelly, after Dec’s presenting partner Ant took a break from work to focus on his recovery from drink and drug problems.
In demand: Holly Willoughby reportedly earned £500k for last year’s presenting stint on I’m A Celebrity… Get Me Out Of Here (pictured with co-host Declan Donnelly)
According to documents at Companies House for her firm Roxy Media, Holly had £2,106,734 in the bank at the end of February 2019, up from £1,520,802 from the year before.
If Holly did take home £500k for I’m A Celeb, that equates to £23,000 a day for her three weeks of work in Australia.
A TV source has told The Sun that ITV bosses were so keen to have Holly on board they presented her with the huge offer: ‘Holly was the first choice to stand in for Ant on the show and the six figure offer reflected how much they wanted to get her on board,’ the insider claims.
‘She’s so popular and she’s got a great relationship with Dec, it was a no brainer. Holly’s worth her weight in gold and the fee reflects that.’
Year off: Holly flew to Australia last year to host I’m A Celeb with Dec, after Ant McPartlin took a break from work to focus on his recovery from drink and drug problems
Ant and Dec meanwhile are reported to be on an exclusive three year deal with ITV worth £30 million.
The award-winning presenting duo’s latest contract comes to an end at the close of 2019.
Ant is back presenting the 2019 series of I’m A Celeb, which is currently airing on ITV.
This year’s launch episode though shed one million viewers compared to the first episode of 2018, when Holly first presented.
First choice: A TV source has told The Sun that ITV bosses were so keen to have Holly on board they presented her with the huge offer
Ten million viewers tuned in to last month’s debut installment which saw stars including Caitlyn Jenner, Ian Wright and Kate Garraway enter the jungle.
The launch programme, which was broadcast over one hour and 45 minutes, peaked at 11 million viewers, according to ITV.
Last year, the show returned to ITV with an 11.9m audience peak/ 11million average without Ant as Holly Willoughby stood in for him for one series.
The This Morning host, who filled in while McPartlin stepped back from his TV commitments following a drink-driving arrest, proved to be a lucky charm for I’m A Celebrity, with the show enjoying its most-watched launch since 2013.
It was the fourth-largest audience for the launch in the programme’s history.
The ITV reality show’s biggest-ever overnight opener was in 2013, when 12 million people tuned in.
Golden girl: According to documents at Companies House for her firm Roxy Media, Holly had £2,106,734 in the bank at the end of February 2019, up from £1,520,802 from the year before. Holly currently presents This Morning four days a week with Phillip Schofield (pictured), as well as starring on Celebrity Juice and Dancing On Ice
Pick pleats like Holly in a statement skirt from Zara
Zara pleated metallic thread skirt
Party season must-have!
Another day, another one of Holly Willoughby’s outfits we want to steal. Does stylist Angie Smith ever get it wrong?!
She hosted This Morning wearing autumnal shades of plum, teaming a cashmere jumper from Jigsaw with this metallic pleated midi skirt, which hails from Zara.
We love the combination of colours and chevron design on this style. The pleats make it move beautifully, so we think it’s the perfect choice for a Christmas party!
Click (right) to buy it now, then team yours with a silky camisole top and heels, and dance the night away.
Or take your pick from the pleated options in our edit below instead. From Nasty Gal and Whistles to M Missoni and MICHAEL Michael Kors, we’ve got all budgets covered.
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